Countering Fake “Scam” Allegations, Viral Complaint Videos, and Crisis Events
Critical Threats
- TripAdvisor extortion (pay or get 1-starred)
- Location spoofing – fake reviews for non-visitors
- Natural disaster misinformation
360° Protection Protocol
- Review Authenticity Verification: AI detection of fake reviews
- Crisis Response Templates: For airline incidents/hotel breaches
- Destination SEO: Creating positive content ecosystems
- Influencer Partnership Vetting: Avoiding brand-damaging collaborations
Case Example: Resort Chain
Challenge: Viral bed bug hoax
Our Response:
- Verified 100% fake accounts within 4 hours
- Secured retractions from 3 news outlets
- Launched “See Our Standards” transparency campaign
Result: Occupancy rates recovered in 11 days