Countering Fake “Scam” Allegations, Viral Complaint Videos, and Crisis Events

Critical Threats

  • TripAdvisor extortion (pay or get 1-starred)
  • Location spoofing – fake reviews for non-visitors
  • Natural disaster misinformation

360° Protection Protocol

  1. Review Authenticity Verification: AI detection of fake reviews
  2. Crisis Response Templates: For airline incidents/hotel breaches
  3. Destination SEO: Creating positive content ecosystems
  4. Influencer Partnership Vetting: Avoiding brand-damaging collaborations

Case Example: Resort Chain
Challenge: Viral bed bug hoax
Our Response:

  • Verified 100% fake accounts within 4 hours
  • Secured retractions from 3 news outlets
  • Launched “See Our Standards” transparency campaign
    Result: Occupancy rates recovered in 11 days