Combatting Viral Complaint Videos, Fake Reviews, and Supply Chain Shaming
Crisis Triggers
- TikTok complaint videos averaging 2.7M views
- “Review hijacking” – competitors posting fake complaints
- Sustainability misinformation campaigns
Omnichannel Protection System
Platform | Threat | Solution |
---|
Amazon | Hijacked listings | Seller central remediation |
Google | Local guide attacks | Map spam removal |
Social | Viral complaints | Rapid response SWAT |
Proven Framework
- Sentiment Heatmapping: Identify geographical pain points
- Influencer Mediation: Neutralizing critics via trusted voices
- UGC Amplification: Turning customers into content creators
Results You Can Measure
- 43% reduction in returns due to reputation improvements
- 31% higher conversion from review-rich product pages