Projects Summary

Client Overview:

A global networking brand wanted to proactively watch for any damaging or misleading content that could harm its reputation in diverse markets.

Challenges

  • With a presence in multiple countries, negative comments or incorrect information could emerge at any time and spread rapidly.

Key Takeaways

  • Continuous monitoring is key to catching issues early.
  • Prompt removal of harmful content prevents long-term damage.
  • Detailed reporting helps stakeholders understand and respond to trends.

Outcomes

We set up a 24/7 monitoring system that alerted the team to new issues as they arose. Whenever harmful or incorrect content appeared, we removed it promptly. Regular reporting helped TP Link’s leadership stay informed and maintain a positive global reputation.

Negative Content Removed
Enhanced Company
Image
Client Positive image
79% Increase
Category: Branding
Clients: TP Link
Location: United States
Date: 30/08/2024
Note

Increased Brand Awareness: Following the rebrand, TP Link reported a 79% increase in brand recognition and media mentions.

  • Customers
    79
    %
  • Revenue
    460
    M+