Projects Summary

Client Overview:

A financial coaching brand faced a sudden PR crisis when several negative stories and accusations spread quickly online, leading to a sharp drop in new client inquiries.

Challenges

  • The rapid spread of rumors created confusion among existing clients and potential leads, threatening the company’s credibility.

Key Takeaways

  • In a crisis, timely communication and clear, honest messaging are vital.
  • Addressing root causes helps prevent future issues.
  • Maintaining transparency restores trust.

Outcomes

We removed the most damaging content, crafted clear statements to address client concerns, and published positive testimonials and success stories. By controlling the narrative and providing accurate information, Wealth Magnet regained client trust and stabilized its reputation.

Negative Content Removed
Enhanced Company
Image
Company Positive Image
100% Increase
Category: Branding
Clients: Wealth Magnet
Location: Australia
Date: 22/11/2024
Note

Increased Brand Awareness: Following the rebrand, Boeing reported a 15% increase in brand recognition and media mentions.

  • Customers
    91
    %
  • Revenue
    1
    M+