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Projects Summary
Client Overview:
A small e-commerce brand discovered another company using a very similar logo and name, leading to customer confusion and lost sales.
Challenges
- The infringing brand’s website and social media pages appeared in Google searches, diverting potential customers and harming the original brand’s growth.
Key Takeaways
- Trademark violations can dilute brand identity and lead to customer mistrust.
- Prompt removal of infringing content safeguards brand integrity.
- Protecting a trademark supports long-term business success.
Outcomes
We worked to remove the infringing logo and name from search engine listings and the infringing site itself. The original brand regained clarity in the marketplace, and customer confusion decreased significantly.
