Our Support
Projects Summary
Client Overview:
A mid-sized consumer goods brand struggled with outdated negative articles and online chatter that no longer reflected their current high-quality products and excellent customer service.
Challenges
- Prospective customers were deterred by the lingering negative impressions, harming sales and brand loyalty.
Key Takeaways
- Past criticism can overshadow present strengths.
- Repairing a brand’s reputation requires both removal of harmful content and promotion of positive stories.
- Consistent, authentic messaging helps rebuild consumer trust.
Outcomes
We removed the sources of misleading negative content and launched a campaign highlighting recent product improvements and customer success stories. As positive feedback gained traction, public perception shifted, and sales began to recover.
