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Projects Summary
Client Overview:
A major networking hardware brand noticed a surge of fake negative reviews and misleading feedback that was deterring potential customers and damaging the brand’s trustworthiness.
Challenges
- Fake reviews were pulling down average ratings, while unanswered genuine complaints were amplifying customer frustration.
Key Takeaways
- Misleading reviews can significantly harm sales and customer loyalty.
- Addressing legitimate concerns professionally earns consumer trust.
- Encouraging positive feedback balances out occasional negatives.
Outcomes
We identified and removed numerous fake reviews and responded to legitimate complaints with clear, helpful information. At the same time, we encouraged satisfied customers to share their experiences. Over a few months, the product ratings improved, customer confidence grew, and sales stabilized.
