Combatting Viral Complaint Videos, Fake Reviews, and Supply Chain Shaming

Crisis Triggers

  • TikTok complaint videos averaging 2.7M views
  • “Review hijacking” – competitors posting fake complaints
  • Sustainability misinformation campaigns

Omnichannel Protection System

PlatformThreatSolution
AmazonHijacked listingsSeller central remediation
GoogleLocal guide attacksMap spam removal
SocialViral complaintsRapid response SWAT

Proven Framework

  1. Sentiment Heatmapping: Identify geographical pain points
  2. Influencer Mediation: Neutralizing critics via trusted voices
  3. UGC Amplification: Turning customers into content creators

Results You Can Measure

  • 43% reduction in returns due to reputation improvements
  • 31% higher conversion from review-rich product pages