Reputation Management FAQ’s

Online Reputation Management (ORM) is about managing how you or your business appears online. It involves removing harmful content, creating positive materials, and monitoring your digital presence.
SERM (Search Engine Reputation Management) focuses only on controlling search engines such as Google/Bing search results. It’s a subset of broader online reputation management

SEO (Search Engine Optimization) is the practice of improving your website to:

Increase visibility

Appear higher in organic search results

Boost rankings

Climb up the search engine results page (SERP)

Attract visitors

Get found by people searching for what you offer

Key SEO Strategies:

Keyword Research

Finding terms your audience searches for

Technical SEO

Optimizing website structure and speed

Content Creation

Developing valuable, relevant information

Link Building

Earning quality backlinks from other sites

Local SEO

Optimizing for location-based searches

Mobile Optimization

Ensuring perfect performance on phones/tablets

Why SEO Matters:

SEO is an essential component of any digital marketing strategy because:

  • Without it, potential customers may not find your website
  • It connects you with people actively searching for your products or services
  • Organic traffic delivers higher-quality visitors than ads

Our team of SEO professionals helps you:

  • Improve your search rankings
  • Build a stronger online presence
  • Convert visitors into customers

Let us transform your visibility in search results.

A reputation management strategy combines monitoring, content removal, search result suppression, SEO, and creating profiles or websites to improve your search results
Reputation suppression pushes down negative search results (like bad reviews) and replaces them with positive content on Google’s first page
Fixing your reputation typically takes 6–12 months. Removing content can be quick i.e. 2 to 8 weeks, but suppressing search results and building a strong online presence takes longer
The cost of Reputation Management varies based on your needs, such as monitoring, content removal, or SEO. It typically ranges from a few hundred to thousands of dollars per month, so consulting a professional for a personalized quote is recommended.
Yes, we do offer guaranteed results. With our proven strategy we have more than 95% overall project success rate.
For individuals, it creates a "digital resume" that employers or clients see. For businesses, it removes negativity that scares away customers and builds trust
A reputation manager analyzes your online presence, creates content (e.g., websites, social profiles), uses SEO to boost visibility, and monitors threats
Proactive reputation management prevents future problems (e.g., building positive content). Reactive reputation management fixes existing damage (e.g., removing bad reviews)

Net Reputation Global stands apart because we're cyber security and online reputation management professionals combined. Our difference comes from:

  • Unique strategies developed through hands-on experience
  • A proven track record of successful negative content removal
  • Dual expertise in both protection and reputation repair

While others specialize in one area, our team tackles online threats holistically - securing your data while repairing your reputation.

Investing in reputation management puts you in control of how others see you online. It helps you:

  • Manage and minimize negative content that harms your image
  • Tidy up search results so people find the positive information first
  • Gain more control over your online story
  • Shape your brand effectively
  • Market your true value to the world
  • Build stronger connections with your audience

For Individuals:

ORM creates a positive search engine presence that impresses employers, coworkers, loan officers, and college advisors.

This leads to better job, career, and educational opportunities, boosting happiness and your quality of life.

For Businesses:

Reputation management removes negative articles and consumer feedback damaging your brand.

It increases brand awareness and grows your reach.

It compels more customers to action, increasing impact and profitability.

The Cost of Doing Nothing:

With so much research, communication, education, and business happening online, not investing in ORM can seriously harm your livelihood and your brand.

Online reputation management is a method to build and maintain a positive public perception in the digital environment. A core part of this approach is search engine optimization (SEO).

Using SEO in reputation management lets you control what appears in search results when people look up you or your company.

In a reputation management campaign, key SEO tactics include:

  • Optimizing websites to boost search visibility
  • Creating powerful news articles, blog posts, and social media posts using relevant keywords
  • Adding your listings to key business and industry directories
  • Enhancing your digital footprint for local searches to appear on Google Maps

Working together, ORM and SEO position you as an industry leader while building trust with your online audience.

Your brand reputation is how people see your company - it's their overall public perception of your organization. This image forms from everything they find about you online, including:

  • Your website
  • Positive news articles
  • Social media posts and comments
  • Customer reviews and ratings

Managing your online presence gives you real competitive advantages. Our brand management professionals use smart digital marketing and ORM practices to showcase your best qualities.

To remain competitive, companies must actively manage public perceptions of their brand, products, and services. Online reputation management is the essential solution that helps:

  • Build trust with your audience
  • Fend off negative reviews and ratings
  • Improve search visibility

Since brands face constant threats from negative reviews and loss of trust with customers, ORM proactively supercharges your digital footprint. It shapes how customers view brands and lets you respond to negative news or emerging crises effectively.

Creating a winning brand reputation starts with managing how you're perceived in the digital environment. Our brand management professionals use proven tools and strategies to build brand awareness and strengthen your online reputation:

  • Search engine optimization (SEO) for better visibility
  • Crafting responses to reviews and customer feedback
  • Expanding your digital footprint through web property and content development
  • Engaging with followers by leveraging social media
  • Public relations and content promotion

Together, these strategies connect you with your most important audience: your customers. A strong reputation opens new business opportunities, helping you increase revenue and market share.

If you've been arrested, your mugshot likely ended up online because:

  • Most states require law enforcement agencies to make arrest records public
  • Your photo and details become part of the public record
  • Anyone with internet access can find these records

This happens regardless of guilt - your photo stays searchable even if:

  • Charges were dropped
  • You were found not guilty
  • The case was resolved years ago

How mugshots spread online:


Data brokers and mugshot websites automatically collect these public records:

  1. They scrape (gather) information from government databases
  2. They repost your photo and details on their sites
  3. These sites often appear high in search results because:
    • They host embarrassing photos of celebrities and regular people
    • Search engines prioritize recent/controversial content

⚠️ Important: These sites aren't illegal - they're republishing publicly-available records. This puts your privacy and online reputation at risk.

If your mugshot appears online, our content removal professionals can help. We use proven methods to remove these images:

  • Negotiating with website owners/webmasters for direct removal
  • Filing formal takedown requests with Google and hosting websites
  • Using legal options (DMCA/Terms of Service violation notices)
  • Applying reverse SEO techniques
  • Completing data broker opt-outs

✅ We've successfully handled removing thousands of mugshots and arrest records for clients.

Instead of struggling with this complex and time-consuming process yourself, let our experts help restore your online reputation.

Take control of your digital presence today - we make removal possible.

10+ Years of Online Reputation Excellence

Net Reputation Global specializes in helping clients preserve and restore their online reputations. We tackle damaging content including:

  • Mugshots
  • Unflattering news articles and blog posts
  • Arrest records
  • Exposed personal details

Our Two-Pronged Approach:

Direct Removal

We work aggressively to get negative information removed using our proven strategies.

Search Suppression

When removal isn't possible, we use advanced search suppression techniques to push negative content off the first page of search results.

Thousands of clients have reclaimed their digital presence through our services. They've learned to:

  • Take charge of their online reputations
  • Live free of the risks from damaging search results
  • Regain control of their personal and professional lives

Ready to transform your online presence? Our decade of expertise delivers real results.

Google My Business (GMB) is a free business listing service created by Google. It lets business owners:

  • Claim their listing in a few simple steps
  • Show their location on Google Maps
  • Boost their visibility in local searches

⚠️ While free, setting up GMB properly can be challenging for many business owners.

How our experts help maximize your GMB:

Complete Profile Optimization

We add essential details that help customers make purchasing decisions

Enhanced Visibility

We optimize your profile to appear more in both Maps and general searches

Customer Engagement

We help you build relationships through reviews and responses

Our business and local SEO experts ensure your GMB profile works harder for your business - turning searches into customers.

After creating your Google My Business profile, you get powerful tools to help customers make purchasing decisions. Here's how to manage it:

  1. Go to google.com/business
  2. Log into your account (use your business email)
  3. Access your Google business dashboard
  4. Add or update your business information

⚠️ Many business owners find managing their profile too complex or time-consuming.

When to get expert help:

If you want to supercharge your digital footprint or need assistance, our team provides:

Local Visibility Boost

Boost your visibility in locally-oriented searches

Maps Optimization

Ensure you appear prominently on Google Maps

Profile Development

Build out your profile to match your unique needs and goals

Review Management

Handle all review management on the Google platform

✅ Focus on growing your business operation while we handle your online presence.

Crisis management prepares your organization for unexpected reputational threats. It minimizes damage from:

  • Natural disasters
  • Organizational misdeeds
  • Industrial accidents

Key advantages of a crisis management plan:

Threat Identification

Spot current and potential threats before they harm your organization

Clear Communication

Maintain clear and confident communication during emergencies

Swift Recovery

Achieve recovery efficiency to resume operations quickly

How Net Reputation Global helps:

We specialize in developing custom crisis management plans that:

  • Create a step-by-step roadmap for action
  • Cover preparation before, response during, and recovery after crises
  • Boost your resiliency against future threats
  • Protect your digital reputation during turbulent times

Don't wait for disaster - build your defense strategy today.

✅ Prepared organizations handle crises better - they recover more quickly and regain trust faster than competitors.

Our crisis management experts follow three distinct phases in every plan:

Pre-crisis

Preparing your organization for potential damage by:

  • Identifying internal and external threats
  • Safeguarding your online reputation
  • Identifying existing and potential threats proactively

Crisis Response

Immediate action during emergencies:

  • Implementing actions and communication strategies
  • Managing the situation during a crisis
  • Controlling the narrative in real-time

Post-crisis

Recovery and learning:

  • Steps to speed recovery
  • Keeping stakeholders informed
  • Improving systems during the recovery phase

Crisis management is a valuable addition to any organization because it lets you:

  • Shine during difficult times
  • Prevent damage trust with customers
  • Turn challenges into opportunities

We'll help you develop a plan that meets both current and emerging needs - because the best crisis response is one that's already prepared.

Crisis management helps organizations handle natural or industrial incidents effectively. It enables them to communicate with stakeholders and restore the trust lost during difficult situations.

The 5 Essential Components:

Threat Identification

Spotting potential dangers before they become emergencies

Reduction of Risk Factors

Minimizing vulnerabilities that could worsen a crisis

Damage Containment

Limiting the spread and impact when incidents occur

Recovery

Restoring normal operations and trust after the crisis

Learning from Incidents

Improving future responses based on experience

✅ A clear roadmap is essential for knowing:

  • What to do before, during, or after a crisis
  • How to communicate effectively at each stage
  • Who needs information and when

How We Help You Thrive Through Crises


Net Reputation Global crisis management services ensure your organization can thrive even when facing:

  • Natural disasters
  • Industrial accidents
  • Reputational emergencies

We transform crisis management from damage control into a strategic advantage.

Clients Feedback

They Loves Us

Emily J.
Client

The team at Net Reputation Global was fantastic to work with! They maintained open and clear communication throughout the entire process.

Kevin D.
Client

The team at Mortar was fantastic to work with! They maintained open and clear communication throughout the entire process.

Jessica W.
Client

Excellent Work! Evaluate the effectiveness of the team’s communication and collaboration throughout the project. I prefer that.

Brandon M.
Client

We were thoroughly impressed with the professionalism and dedication of Mortar. From our initial consultation to the final delivery.